Guy Batchelor is the managing director of Minerva Elite Performance - which he founded in 2014. The business is designed to provide the best quality and most cost-effective pathway to graduating with an MBA, specifically for the UK defence community. Prior to this, Guy had a distinguished 26-year career in the British Army and is accustomed to the challenges of high-pressure environments and extreme locations. Guy’s extensive military experience and team leadership embeds a profound recognition of the strengths of serving, transitioning and embedding veteran armed forces personnel into the DNA of the business. This empathy and a proprietary ACE teaching methodology (see below) differentiates Minerva from all other providers.  

Guy holds many qualifications and recognitions, including an MBA (with Distinction) from the University of Northampton's Faculty of Business and Law, where he is now an Associate Lecturer.  Please feel free to connect with Guy on LinkedIn here.



Minerva Elite Performance has assembled an extraordinary team of Teaching Asociates. With Masters & PhDs from top universities - they also draw on work experience and extensive teaching and coaching expertise in higher education. Our Associates are a rare breed - highly qualified but committed to transferring academic skills and confidence to you. They have nothing to prove, so you will not suffer any of the usual traits of less competent academics - such as being patronised, having to write in a particular style or brow-beating. Instead, the common thread to all of our staff is a dedication to helping you achieve the very best results that you can. We have a presence in Hereford, London, Northampton and beyond: so if a face-to-face meeting adds value to your learning journey, that is absolutely not a problem. Expect coaching rather than lecturing; conversation not dictat.




Minerva (Etruscan: Menrva) was the Roman goddess of wisdom and sponsor of arts, trade, and strategy. She was born with weapons from the godhead of Jupiter. From the 2nd century BC onwards, the Romans equated her with the Greek goddess Athena. She was the virgin goddess of music, poetry, medicine, wisdom, commerce, weaving, crafts, and magic. She is often depicted with her sacred creature, an owl usually named as the "owl of Minerva", which symbolizes that she is connected to wisdom.